![]() You now save time by knowing you don’t have to send an unnecessary follow-up email. If after having sent a message, you notice that your target client opened your email and also clicked the link in your content, it indicates that they are interested in your business. Here are some of the most important reasons for companies to track the marketing emails they send: ✔️ It saves you time It helps you identify every step your prospect takes and how they interact with your email. Just like that, you’ll have invaluable data about your campaigns and prospects, right at your fingertips! Why Should You Track Your Emails?Įmail tracking is one of the best ways to ensure the success of your business’s marketing objectives. You will get a notification when a recipient opens your mail and if they click a link in your email. This icon indicates when or whether your email was opened. You will see a green icon next to the subject line. To check your email’s current status, go to your email sent box. If you don’t receive a reply from your recipients, you can check your email’s current status. Now, click the button to send your email. When the tracking button is selected, it indicates your email tracking is enabled. Here’s an example from an email tracking tool called rightinbox: Before sending your email, make sure you select the tracking icon built into your chosen tool. ![]() On this toolbar, you should see several icons, which will differ depending on the email tracker you choose. ![]() Once you’re done, navigate to the bottom of the composing toolbar. Once you’ve chosen and installed your tracker, go to your Gmail compose window and write your email. There are several great email tracking tools for you to choose from. Step 1: Choose and install a tracking tool If you want to track the emails you send using Gmail, follow these simple steps to enable this feature. ➡️ Email client they used to open the mail, such as Microsoft Outlook. ➡️ Device that was used to open your email. ➡️ Location of your prospect when they opened your email. ➡️ Exact time your email was opened by the recipient. With Gmail and a good email tracker, you can track the: This information can help you send emails that have a better chance of engagement. It’s real-time feedback that allows you to tweak your marketing strategy as you go. The data you get by tracking your campaign emails is invaluable. We’ll unpack how to use these apps later in this article, so stay tuned! The good news is that you can use some great apps to track all your emails. Why? Because a sender’s IP address might be hidden, which means that your email provider can’t identify them. While tracked emails are great, you won’t be able to track every single email you send. □ Email Tracking Tools Won’t Work for Every Address Once you’ve set up email tracking, you’ll be notified every time a reader takes action on a message you sent them. If you’re wondering how to track emails in Gmail, this guide will take you through the process step by step so you can reap the rewards of tracking data.Įmail tracking is the process of collecting data from the email you send and using this information to inform your future marketing activities. If you’re sending messages from your Gmail inbox, you can set up tracking to find out more about your prospects and measure the success of your campaign.īetter yet, email tracking doesn’t only track messages sent to Gmail users, it can track any email you send. The great news is that you can track the emails you send by simply using your Gmail account and a tracking tool. Why? Because the data you receive once an email has been opened can be used to supercharge and finesse your strategy. One way to give your email marketing a real boost is to start using email tracking. This digital marketing strategy not only provides robust results for companies looking to communicate with prospects, but it’s also cost-effective and relatively easy to execute. If you’re not using email marketing to reach your target audience, you’re missing out. That means that for every $1 you spend on your campaign, you get an impressive $36 ROI. Did you know that email marketing has a return on investment (ROI) of 36%?
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